We have prepared several paths to develop the Trawell business model, but on the first stage, we
want to introduce the app as a Freemium Business Model.
It is important to attract a large
number of users and build Trawell society, to ensure the increasing use of our application and
measure how many repeat users in different cities we will have.
The business model mentioned above gives the possibility to use apps for free, however there
will still be some exceptions. The first one is a limitation for skipping the drawn places, and
also for challenges. We assume that the possibility of omitting 3 places per hour suggested by
the app in that model, and the same with challenges. Despite that, users have the possibility to
check recommended places, use navigation module, take the challenge and collect points.
Subscription model does not include limitations
in skipping recommendation and challenges. It includes something that makes our app a game
changer
in the travel industry - the scenario based routes.
We started to combine the places we gathered through our subapp Trawell Data Collector (which
collects locations from Local Register of Monuments, Foursquare, Google Places API) and through
our Trawell Panel (subsystem through which we can insert our own places) into paths. Let's look
at how we do it in Krakow, where we defined several scenario based paths. Each of them with
dedicated challenges (we only give short examples because we do not want to reveal all the
collected data):
- Schindler's list filming locations: follow the story of Oskar Schindler, a German
businessman who saved the lives of more than a thousand Jewish refugees during the
Holocaust. It is based on Steven Spielberg's film. Visit the Plaszow Concentration Camp and
take a photo
of the Grey House! Our AI algorithm recognizes it, and gives user points. Then visit the old
Jewish ghetto in Kazimierz district, and take several photos matching original frames from
the film! Are you ready to take a challenge and be the first at the top of the leaderboard
in this scenario?
- Pope John Paul II: Through the Wawel Cathedral, Archbishop's Palace, Divine Mercy
Sanctuary, the Jordan Park, the Jagiellonian University where Karol Wojtyła studied, up to
the Blonia Park. Follow Krakow history based on the city's strong connection to the Pope and
his legacy.
- Crime track: visit an old department store on the corner of St. Anna and Wiślna
street,
where a tenement house owner died while bathing with two young girls. That is not all!
Follow the case of Krakow's "silence of the sheep" in the vicinity of the Dąbie barrage,
where human skin prepared as clothing was found in 1999. Answer the questions about details
from that crime and gather points, then solve a challenge about the death of lovers in a
studio apartment at Estery 3 in Kazimierz district. This is a route for people who want to
learn about 16 crime stories that shook Krakow.
We developed numerous visions! Users can share their routes and challenges in social media. Like
nature routes, scenarios based on many famous individuals throughout history (Wisława
Szymborska, Tadeusz Kościuszko, Copernicus, Zbigniew Wodecki).
We are working on the idea to bring some scenarios for people who are fond of sport! By
completing challenges in the subscription model, users have the opportunity to use point boost.
We want to encourage them, attract them by recommending places, and through gamification (like
in Duolingo) change the way how users discover locations. In the future we want to sign
contracts with cafes, restaurants, theatres, city organisations to exchange gathered points for
some attractions, tickets, discounts - making all of the challenges and puzzle solving effort
useful and beneficial (check B2B model below)!
Ambassador subscription model allows access to the
Trawell Panel through which users can create their own scenarios, routes and challenges. This is
a great opportunity for companies, which want to use our database and put the gamification
aspect of our application on a higher level. Below we present several screenshots from our panel
portal, on the base of which we created the scenario based route dedicated to Jan Matejko (blue
dots on the map), a famous Polish painter born in Kraków and considered as one of the most
prominent artists of the 19th century in Poland. The panel allows for assigning challenges,
provides descriptions, useful stories and prompts which users can display as a hint for each
challenge.
We have checked the scalability in Poland, the Czech Republic, Spain, Denmark and Bulgaria and we
know that we can quickly subdue the resurgent tourism. So far our Trawel Data Collector
subsystem finds and inserts places which we store and share in the mobile app. We can provide
more information about them through the Trawell Panel and define our own challenges.
B2B - we are planning to sign contracts with cafes
where users will be able to redeem points for a drink that they will take with them during the
tour. B2B contracts with selected cities will ensure an earlier launch of the application. This
will help cities promote tourism with Trawell. We want to reach the city budget for tourist
promotion. For example, according to information available in recent years, Krakow's tourist
promotion budget has varied. In 2019, the Krakow Tourist Board's budget was around 9.5 million
USD. This budget was used for a range of activities, including marketing campaigns, the
development of tourist infrastructure, and the organisation of events and festivals.
