created by Allventures

Is travel planning a waste of time?

We believe that we can make it enjoyable and fun, so we have come up with Trawell – a dynamic trip route planner, which has been created as a solution to modern travelling. The app doesn't want to follow paths and places already discovered. It is time to show new locations in a contemporary, dynamic and efficient way.

mobile app

Get these benefits by using our app

More time to explore

Solutions have been provided to create an itinerary in a dynamic and efficient way, according to user's preferences. Don’t worry about planning your trip; focus on exploring new places instead and enjoy sightseeing during city breaks.

Less crowded places

Before being shown any point that matches your preferences, the app checks if the area is overcrowded. Sustainable tourism is one of many important factors nowadays. Since this feature is available, it will be easier to enjoy sightseeing in less crowded locations.

Plans adjusted to weather

Places are selected depending on weather conditions. Visit museums, galleries and attractions inside buildings when it rains. You can admire street architecture and walk around the city in fine weather. Trawell also checks air pollution and recommends green paths.

Closer to local culture

Data has been collected on many different places to visit. Our database is growing. The app also integrates data with the local monument register. With Trawell, you can get to know the mainstream attractions and get closer to the local culture.

Have a look at what’s inside the app


Meet our team!


Leadership, Management and Business Development


Technical EO Product and Service Development


Business Modelling and Value Engineering


UI and UX Creative, Marketing


Mobile Developer, Head of Operations

Frequently Asked Questions



A few words about our product - Trawell

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For travelers who do not want to spend hours planning the trip, we came up with Trawell – a dynamic trip planner, which has been created as a solution for modern city breaks. It is time to show new locations in a dynamic and efficient way with a gamification aspect!

Travellers spend hours picking the best place for sightseeing and visiting mainstream, crowded places. The entire tourist sector should be sustainable, customised to the user's preferences, dynamic change of environmental conditions, and accurate location. This is why we created Trawell - a dynamic trip planner that goes deeper with the power of space assets to meet the needs of modern city breaks.

What is our asset on the market? What innovations are we introducing?

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  • Our app provides a dynamic trip plan.
  • Challenge-based tour, interactive and with gamification elements.
  • An itinerary adapted to the preferences of the user or group.
  • Presentation and new interface - we are not just an ordinary map - we deliver more interactive suggestions - no more scrolling.
  • Engaged community which can create scenarios (users can add points and define challenges).
  • We provide a digital ecosystem for tourism.

Our client profile, intended user

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  • Travel enthusiasts, people who enjoy travelling.
  • Visitors who want to explore less known places.
  • Users who want sightseeing not overcrowded locations.
  • People who do not want to spend hours planning the trip.
  • Users who want recommendations adjusted to preferences.

Sensitive points which we want to solve

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  • There is no sustainability in the tourism sector. Overcrowding exists and many tourists know only mainstream locations.
  • People usually search for the most common tourist offer of the city while the city should dynamically reach the user.
  • Without a plan it is hard to find local attractions just after arrival in a city.
  • Switching between multiple guide sources such as navigation, blog posts or additional apps.
  • Frustrations caused by inaccurate navigation in the city.
  • There is limited access to apps that offer an enjoyable way to learn about monuments and sightseeing places.

Market potential

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The travel online market is now worth 420 billion dollars and is forecasted to reach an estimated 691 billion U.S. dollars by 2026. Based on reports there is 27% growth of tourists in EU after COVID and 4% upturn of global tourism in 2021.
Revenue potential:

  • We want to show a new way of sightseeing to people.
  • We will be in every big city in Europe and all its countries.
  • We are surprised how well app scalability can work, because with our solution we can get sightseeing data very easily for every major city in Europe and we know that we can quickly subdue the resurgent tourism. In the next few years we are planning to have routes available in every major European city with thousands of challenges and active users.


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We have done some technical tests delivering the perfect place for sightseeing in real time with conditions check in the background. We have created a team which has a power of knowledge from IT studies, so we know that we are able to provide a prototype until the beginning of February 2023. To be honest technical aspects are a piece of cake for us, we are planning to develop the app in Flutter framework based on single codebase - we will deliver both android and iOS app at the same time.

Our competition

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What exactly is our business model?

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We have prepared several paths to develop the Trawell business model, but on the first stage, we want to introduce the app as a Freemium Business Model. It is important to attract a large number of users and build Trawell society, to ensure the increasing use of our application and measure how many repeat users in different cities we will have.

The business model mentioned above gives the possibility to use apps for free, however there will still be some exceptions. The first one is a limitation for skipping the drawn places, and also for challenges. We assume that the possibility of omitting 3 places per hour suggested by the app in that model, and the same with challenges. Despite that, users have the possibility to check recommended places, use navigation module, take the challenge and collect points.

Subscription model does not include limitations in skipping recommendation and challenges. It includes something that makes our app a game changer in the travel industry - the scenario based routes.

We started to combine the places we gathered through our subapp Trawell Data Collector (which collects locations from Local Register of Monuments, Foursquare, Google Places API) and through our Trawell Panel (subsystem through which we can insert our own places) into paths. Let's look at how we do it in Krakow, where we defined several scenario based paths. Each of them with dedicated challenges (we only give short examples because we do not want to reveal all the collected data):

  • Schindler's list filming locations: follow the story of Oskar Schindler, a German businessman who saved the lives of more than a thousand Jewish refugees during the Holocaust. It is based on Steven Spielberg's film. Visit the Plaszow Concentration Camp and take a photo of the Grey House! Our AI algorithm recognizes it, and gives user points. Then visit the old Jewish ghetto in Kazimierz district, and take several photos matching original frames from the film! Are you ready to take a challenge and be the first at the top of the leaderboard in this scenario?
  • Pope John Paul II: Through the Wawel Cathedral, Archbishop's Palace, Divine Mercy Sanctuary, the Jordan Park, the Jagiellonian University where Karol Wojtyła studied, up to the Blonia Park. Follow Krakow history based on the city's strong connection to the Pope and his legacy.
  • Crime track: visit an old department store on the corner of St. Anna and Wiślna street, where a tenement house owner died while bathing with two young girls. That is not all! Follow the case of Krakow's "silence of the sheep" in the vicinity of the Dąbie barrage, where human skin prepared as clothing was found in 1999. Answer the questions about details from that crime and gather points, then solve a challenge about the death of lovers in a studio apartment at Estery 3 in Kazimierz district. This is a route for people who want to learn about 16 crime stories that shook Krakow.

We developed numerous visions! Users can share their routes and challenges in social media. Like nature routes, scenarios based on many famous individuals throughout history (Wisława Szymborska, Tadeusz Kościuszko, Copernicus, Zbigniew Wodecki). We are working on the idea to bring some scenarios for people who are fond of sport! By completing challenges in the subscription model, users have the opportunity to use point boost. We want to encourage them, attract them by recommending places, and through gamification (like in Duolingo) change the way how users discover locations. In the future we want to sign contracts with cafes, restaurants, theatres, city organisations to exchange gathered points for some attractions, tickets, discounts - making all of the challenges and puzzle solving effort useful and beneficial (check B2B model below)!

Ambassador subscription model allows access to the Trawell Panel through which users can create their own scenarios, routes and challenges. This is a great opportunity for companies, which want to use our database and put the gamification aspect of our application on a higher level. Below we present several screenshots from our panel portal, on the base of which we created the scenario based route dedicated to Jan Matejko (blue dots on the map), a famous Polish painter born in Kraków and considered as one of the most prominent artists of the 19th century in Poland. The panel allows for assigning challenges, provides descriptions, useful stories and prompts which users can display as a hint for each challenge.

We have checked the scalability in Poland, the Czech Republic, Spain, Denmark and Bulgaria and we know that we can quickly subdue the resurgent tourism. So far our Trawel Data Collector subsystem finds and inserts places which we store and share in the mobile app. We can provide more information about them through the Trawell Panel and define our own challenges.

B2B - we are planning to sign contracts with cafes where users will be able to redeem points for a drink that they will take with them during the tour. B2B contracts with selected cities will ensure an earlier launch of the application. This will help cities promote tourism with Trawell. We want to reach the city budget for tourist promotion. For example, according to information available in recent years, Krakow's tourist promotion budget has varied. In 2019, the Krakow Tourist Board's budget was around 9.5 million USD. This budget was used for a range of activities, including marketing campaigns, the development of tourist infrastructure, and the organisation of events and festivals.

Who will be responsible for marketing in the team? What is your experience in B2C marketing? How do the founders plan to complement these competencies?

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We are aware of our weaknesses, so we need to hire specialists to evaluate our marketing strategy and graphic designers to bring the user interface to the highest level. There is also a field for tourist experts. We are passionate about travelling, but the eye of an expert will allow us to combine our technical solution with an excellent database. In the beta testing phase we take over marketing issues, but later we have to hire a specialist to support us to launch our product in foreign markets. Nevertheless, while waiting for the funds to be collected, we are doing our best managing the marketing branch. Jacek Janur, a mathematics graduate, is interested in analytics and market opportunities. He has already done some research about social platforms and social marketing. We have also had several marketing lessons during our incubation program in SUN Sun Hub Networks mentorship programme managed by Science Park Graz Frontend and through MyEuSpace Academy. Additionally, our CEO Adrian Widlak and Head of Operation, Anna Wnęk, worked together as management team in one of the biggest cinema operators in Europe, where they provided, introduced and monitored onsite and offsite advertising campaigns conducted by the New Age Media agency.

Based on our marketing knowledge, we want to focus on users, and bring into play the potential of the community - this will be driven by the users themselves. In beta version there is a viral component which we enclose in Trawell UX and social sharing possibility, which leads to more downloads. At the beginning, we also plan to reach the community via instagram, travel groups on facebook, through meetups and contact with influencers. There is one more thing worth mentioning - travelling itself is social. Everybody wants to post about new locations, about visited places. Through our app users have the possibility to share complete challenges, their position on leaderboard and their excitement about being a contestant of the big city game.

Despite that, we are aware of our power to deliver applications indeed. In the case of technical aspects we created a team that has IT knowledge and IT courses completed. We develop the app in the Flutter framework based on a single codebase - we will deliver both android and iOS apps at the same time.

In conclusion, in beta tests there will be a possibility to take care of marketing itself. In later phases we need funds - especially considering the scalability of the project to European cities.

Check short video about our team.

Why is AI technology used? What are you planning to use it for? What specific technologies does the startup intend to use?

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Artificial Intelligence in Trawell supports paths generating algorithm by taking into consideration crowd coefficient, external factors such as weather conditions, air pollution as well as user's preferences and the history of visited places. We also optimise routes suggested for users. The application serves the ones closest to the user's location and adds the next ones to ensure progressive movement. The user does not circulate in the same place. Trawell also uses AI to provide the highest level of gamification, choosing challenges matched to the user's preferences. Besides, we check the result of photo challenges with image recognition. Finally, the application will use AI to profile users by preferences while they use the application.

Our idea consists of 5 projects:

Trawell Backend - based on Django framework, with Python language and our own algorithms and implemented AI solutions.

Trawell Mobile - main app, based on a single codebase written in Flutter framework.

Trawell Panel - based on Angular Framework, connected with Trawell Backend and Firebase service.

Trawell Data Collector - based on Python, with Selenium for getting data based on articles, and API request to collect sightseeing points from Local Register of Monuments, Foursquare, GoogleAPI. Data Collector also inserts generic challenges and assigns it to places with given category tags.

Trawell Website - JavaScript, HTML, CSS, Google Analytics.

How do you find out how many tourists are at a given place?

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  • We generate this data - users with our navigation provide us with information about their current location. However, unlike Google Maps and similar applications, we use only location data to check how many people are active in a given area. We use that for statistical data and not the personal data of a given user. For example, if 1000 people use our application in Krakow and at the same time 8 people take a challenge at the Bernatka Bridge, our application knows that it should suggest another nearest place with a less crowded indicator. We do this by sorting places by weights while our algorithm serves recommended places.
  • To increase accuracy, we supplement the traffic data collected by the Google traffic data API, which is available for free.
  • Moreover, our recommendation algorithm shuffles the places - it does not only suggest mainstream locations - we have local attractions in our database, which we serve alternately.

Have you prepared deck pitch?

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Yes, our deck pitch is published online. Click here to read PDF document.

Or watch Trawell video pitch.

Work illustrations by Storyset